Modelling Customers’ Buying Behaviour of Jan Aushadhi (Generic Medicines) - Nagarajappa, Maruthi Haluvarthy; Srivatsa, Hosur Srinivasan (Indian Journal of Pharmaceutical Education and Research, 2020)
Keywords: Jan Aushadhi; Model; Customers’ attitude; Generic medicine; Segment; Exploratory Factor Analysis; Discriminant Analysis; Spearman’s Correlation; Z - test; Bengaluru; India